What's the right mentality for starting Apple Search Ads in 2026?

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Jack811

Active Member
Just launched an Apple Search Ads campaign for a weight loss tracker app with a $100/day budget.
Performance has been super rough so far. I can't even get the campaign to spend the full budget unless I push bids close to $10.

Am I missing something obvious, or is the Health & Fitness category just insanely competitive right now?
How would you guys start an ASA campaign & evaluate it?
 
you are missing relevancy on your kws.
starting in ASA if your app is new is not a good idea.

Give a try with the new max conversion campaign and see what kind of search terms the algorithm links to your app. You'll see if the algo thinks you are relevant for the good keywords
 
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