TikTok W2A Dataset Shows 0% Email/Phone Coverage

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ekalen

Active Member
Hi everyone,

We are sending in-app purchase events from Adjust to TikTok Web. The following Adjust SDK partner parameters are available on our Sale events:
  • sha256_email
  • sha256_phone
In Adjust, we mapped them as:
  • sha256_email → email
  • sha256_phone → phone
We checked our Adjust raw data:
  • Total Sale events: 1,410
  • Events containing email: 1,371
  • Events containing phone: 1,371
  • All values match the expected 64-character lowercase SHA-256 format
The same parameters are successfully received by Meta W2A dataset, but TikTok Events Manager reports 0% coverage for both email and phone.

TikTok’s documentation defines the target parameters as email and phone. Adjust only documents a special tt_web_ parameter for content ID (tt_web_content_id), not for email or phone.

Are the mappings above correct for the Adjust > TikTok Web integration? Has anyone encountered the same issue?
 
ekalen said:
Hi everyone,

We are sending in-app purchase events from Adjust to TikTok Web. The following Adjust SDK partner parameters are available on our Sale events:
  • sha256_email
  • sha256_phone
In Adjust, we mapped them as:
  • sha256_email → email
  • sha256_phone → phone
We checked our Adjust raw data:
  • Total Sale events: 1,410
  • Events containing email: 1,371
  • Events containing phone: 1,371
  • All values match the expected 64-character lowercase SHA-256 format
The same parameters are successfully received by Meta W2A dataset, but TikTok Events Manager reports 0% coverage for both email and phone.

TikTok’s documentation defines the target parameters as email and phone. Adjust only documents a special tt_web_ parameter for content ID (tt_web_content_id), not for email or phone.

Are the mappings above correct for the Adjust > TikTok Web integration? Has anyone encountered the same issue?
Click to expand...
never faced this one - I would contact adjust to see if TikTok web parameters have been updated. TikTok has been changing a lot of things lately so I wouldn't be surprised by this one.
 
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