SKAN Setup for Google ads

[UAxHunter]

Hey all I am struggling to implement SKAN properly for Google Ads. I have done a basic setup but not sure if that is correct or not. Also do you guys get connversion value in your campaigns? Do you guys select "Apply conversion value" option in skan set?

My current setup includes first open event, trial, and purchase event from RevenueCat.

 

[wroguy]

Is SKAN configuration generally required in Firebase, or is configuration on the MMP side sufficient?

 

[UAxHunter]

Is SKAN configuration generally required in Firebase, or is configuration on the MMP side sufficient?

I am currently using one firebase

 

[wroguy]

I am currently using one firebase

This is a question for others: if SKAN is already configured in the MMP, do we also need to configure it additionally in Firebase?

 

[davamosk]

This is a question for others: if SKAN is already configured in the MMP, do we also need to configure it additionally in Firebase?

No, you don't need to have it on Firebase if you already have SKAN endpoint on the MMP.

For @UAxHunter, do NOT run UAC iOS with SKAN. You will have horrible performance

 

[wroguy]

No, you don't need to have it on Firebase if you already have SKAN endpoint on the MMP.

For @UAxHunter, do NOT run UAC iOS with SKAN. You will have horrible performance

I think it depends on the app category. Thanks to Google UAC for iOS, I was able to reach the top of the category rankings in the US and generated very good revenue through iOS UAC.

 

[UAxHunter]

I think it depends on the app category. Thanks to Google UAC for iOS, I was able to reach the top of the category rankings in the US and generated very good revenue through iOS UAC.

are you running on skan with firebase? If yes is my setup good or need changes?

 

[UAxHunter]

No, you don't need to have it on Firebase if you already have SKAN endpoint on the MMP.

For @UAxHunter, do NOT run UAC iOS with SKAN. You will have horrible performance

I am trying appstack on google. Do you have any idea what works best: individual campaigns or performance max?

 

[wroguy]

are you running on skan with firebase? If yes is my setup good or need changes?

SKAN with MMP

 

[davtech]

I am trying appstack on google. Do you have any idea what works best: individual campaigns or performance max?

Avoid PMax. IMHO it is closer to a blackhole than to a campaign type.

 

[davtech]

I am trying appstack on google. Do you have any idea what works best: individual campaigns or performance max?

Appstack for UAC? I thought the value of the tool was actually W2A w/o landing page - mind sharing a bit more? So i guess no MMP involved on your side, right? Are running multi-ad network?

 

[UAxHunter]

Appstack for UAC? I thought the value of the tool was actually W2A w/o landing page - mind sharing a bit more? So i guess no MMP involved on your side, right? Are running multi-ad network?

Yes I am running multiple ad network. And no I am not using an MMP right now. Yes appstack is for W2A. I am already spending in meta with appstack and want to try Google ads(not UAC).


I am currently testing appstack and also try to solve UAC google for other app. Whichever works best will implement in all my apps

 

[roasd365]

@UAxHunter
Can you share the discrepancy change after testing AppStack offline conversion? I believe it will still be significant.

 

[UAxHunter]

@UAxHunter
Can you share the discrepancy change after testing AppStack offline conversion? I believe it will still be significant.

I am still setting up in google for Meta. We are now getting close to 95% attribution; before it was around 60%.

 

[roasd365]

Thats great. Actually I'm wondering about Google uac since it’s a bit of a mess

 

[UAxHunter]

Thats great. Actually I'm wondering about Google uac since it’s a bit of a mess

Surely update here after I test it