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Hello everyone! I was wondering how the world cup period went for you guys. We saw a significant increase in acquisition costs across both Meta and Google as expected, especially for products heavily dependent on the US market. How was your experience? Interesting thing is, when we checked our google w2a search campaigns, CPCs are skyrocketed. On meta however CPMs remained relatively stable but CTRs dropped significantly which affected the scale. Did anyone else notice a similar pattern?
