Google Ads Conversion

[ramc0]

Hello All,

For the website where we plan to run Google Ads, what is the fastest and most reliable way to send conversion actions to Google Ads?

Should we use GA4 imports, the Google Ads conversion tag, or offline conversion tracking?

I have read that conversions sent through the Google Ads tag may take at least a few hours to appear, while GA4-imported conversions can sometimes take up to 24 hours. What would you recommend as the best-practice setup for both speed and data reliability?

Would it be better to use the Google Ads conversion tag as the primary conversion source and GA4 only for reporting and backup? In which cases would offline conversion tracking be the better option?

 

[davamosk]

according to my exp, GA4 are completely fine to go with on web campaigns for reporting and tracking.
Offline conversions is something I just use for web-to-app campaigns with redirection.

 

[ramc0]

according to my exp, GA4 are completely fine to go with on web campaigns for reporting and tracking.
Offline conversions is something I just use for web-to-app campaigns with redirection.

Thank you My concern is that GA4 data can sometimes be delayed by 24–48 hours. I’m currently checking whether using Google Ads Tag or offline conversions would be a better setup for faster data verification.

 

[davamosk]

your campaigns have 7d click so you shouldn't have any issue with that delay