.png)
Curious how everyone is structuring their creative testing these days for subs apps.
-Which GEOs do you use for concept testing? Do you test in Tier 1 directly or use proxy countries?
-How do you structure campaigns/ad sets? (One concept per ad set? ABO vs CBO?)
-What metrics and thresholds determine whether a creative moves forward?
-Do winners get promoted into BAU/scaling campaigns, or do you scale them within the testing campaign?
-Which GEOs do you use for concept testing? Do you test in Tier 1 directly or use proxy countries?
-How do you structure campaigns/ad sets? (One concept per ad set? ABO vs CBO?)
-What metrics and thresholds determine whether a creative moves forward?
-Do winners get promoted into BAU/scaling campaigns, or do you scale them within the testing campaign?