Clever ways of using SKAN?

[MikeSharp]

In which ways are y’all using SKAN? Anyone found a way to extract actual value out of it or any “creative” ways of using it?

(Not sure if this post belongs in this thread, but it also doesn’t just impact ASA )

 

[wroguy]

Are you asking how we calculate campaign ROAS and whether we use Excel for that?

 

[la_cabraap]

tried it for years! the smartest thing to do, is to just keep is simple as f*ck

 

[WanaC]

agree with cabrapp, "KISS"!

The question itself is an ironic one: the most "clever" way is rather to not use SKAN at all...
Somewhat useful as a secondary proxy to check attribution through another lense, but that's pretty much it

 

[davamosk]

I use it as an additional data point to compare different scenarios but always having in mind that it underreports compared to reality (tested and proved it multiple times).

Sometimes it is useful because it reports more than probabilistic methodologies like AEM or ADC but to be really honest, it is not a decision maker for me nowadays