Can we use CPP in Google ads app promotion

[UAxHunter]

Hey I wanted to know if we can use CPP for ios app in app promotion campaign type

 

[davamosk]

yes you can! you have this option at the bottom of the ad group

 

[wroguy]

yes you can! you have this option at the bottom of the ad groupView attachment 37

He probably means the new user.

 

[tanuki]

Have you tested it guys? for iOS campaigns how accurate it is in compare to data reported by google ads / MMP?

I have been using CPPs for meta ads and there is ~30% difference between Meta / MMP / CPP in terms of installs (even if we have decent amount of new users a day ~100/geo) and revenu

 

[UAxHunter]

He probably means the new user.

Yes is there anything for new users in Google ads for iOS?

 

[davamosk]

What do you mean with "new users"? sorry i dont get it haha

 

[wroguy]

I think he’s talking about users who don’t have the app installed.

 

[UAxHunter]

What do you mean with "new users"? sorry i dont get it haha

Deep link is used for existing users to get redirected to a specific page in our app, correct?

I want to send them to a specific cpp for better conversation.

 

[davamosk]

oh god i'm an idiot lol hahahaha
there's no field for that so atm, you CAN'T use CPPs.

i'm sorry i misunderstood the whole thing since the beginning.

 

[UAxHunter]

So we can use CPP in the end

 

[davamosk]

You can't. I have an iOS campaign live and there's no field to put CPP links.

 

[WanaC]

I tried to go around it:
-asking Google about beta
-forcing CPP parameters in various places
-having it hardcoded by the MMP directly
And nothing sticked.

It isn't very surprising really. Google never understood nor have much interest in anything related to the AppStore. Unclear their team even heard the term CPP. And if they it, it would probably take 4 years to implement a field that just append a parameter. Oh wait, CPP exist for more than 4 years...

 

[cranc3r]

u need to connect ga ads acc w/ gp console. also link group id w/ cpp. after this u got a place exactly after deeplinkplaceholder were you can choose cpp as a target store page.

 

[Grow&Tonic]

@cranc3r , do you have any documentation/link to the process you mention? Interested!

 

[cranc3r]

@cranc3r , do you have any documentation/link to the process you mention? Interested!

https://support.google.com/google-ads/answer/6068602

https://support.google.com/googleplay/android-developer/answer/9867158?hl=en&utm_source=chatgpt.com#zippy=%2Cwhat-you-can-customize%2Cgoogle-ads-campaign-targeting%2Ctranslations

 

[davamosk]

Last week, I talked with Google about CSLs in Google Ads and you need to keep in mind that CSLs only apply to Display Network inventory. Neither Search, nor YouTube users will land on the CSL so around 50% of your traffic will still go to the default page.

Keep in mind that when analyzing the install rate