Can we use CPP in Google ads app promotion

Have you tested it guys? for iOS campaigns how accurate it is in compare to data reported by google ads / MMP?

I have been using CPPs for meta ads and there is ~30% difference between Meta / MMP / CPP in terms of installs (even if we have decent amount of new users a day ~100/geo) and revenu
 
oh god i'm an idiot lol hahahaha
there's no field for that so atm, you CAN'T use CPPs.

i'm sorry i misunderstood the whole thing since the beginning.
 
I tried to go around it:
-asking Google about beta
-forcing CPP parameters in various places
-having it hardcoded by the MMP directly
And nothing sticked.

It isn't very surprising really. Google never understood nor have much interest in anything related to the AppStore. Unclear their team even heard the term CPP. And if they it, it would probably take 4 years to implement a field that just append a parameter. Oh wait, CPP exist for more than 4 years...
 
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