Recent content by davtech

+1 to what’s already been said above. With a ~$120K monthly budget, I personally wouldn’t rush into DSPs yet — especially if Meta is not fully maximized. In most cases Meta still has a significantly higher ceiling, so if there’s still room to scale or improve there, that’s usually where I’d...

I totally get the frustration — when you're managing budgets at that scale, these kinds of swings can drive anyone crazy. Unfortunately, with platforms like Meta you have to assume that situations like this will happen from time to time. One thing that’s important to keep in mind in UA is that...

Appstack for UAC? I thought the value of the tool was actually W2A w/o landing page - mind sharing a bit more? So i guess no MMP involved on your side, right? Are running multi-ad network?

Avoid PMax. IMHO it is closer to a blackhole than to a campaign type.

Hi everyone, I'm trying to understand the relationship between two metrics that I believe should be equivalent, but I'm seeing a significant discrepancy in practice. Our setup: OS app running Meta App Promotion (A2A) campaigns via Advantage+ AppsFlyer as MMP Both Facebook SDK and AppsFlyer...

It really depends on what bidding strategy you’re using. If you’re optimizing toward tCPA, I’d honestly recommend testing both (Firebase and MMP events) and seeing which one performs better. In my experience, especially on iOS, UAC almost always has discrepancies — so it’s more about which...

For iOS, I’d honestly recommend trying not to rely too much on UAC in Google. In my experience, it tends to underperform more often than not, regardless of the inventory mix. If I were you, I’d focus on buying web inventory and always targeting mobile traffic. As a first step — and for the sake...

AFAIK, there’s no clear incremental benefit from ODM + ICM for Search Web-to-App right now. But there are improvements in the pipeline, especially for next Q.

First of all — thank you for putting this guide together. Seriously. I’ve had to go through something very similar myself, and beyond realizing that iOS UAC is an absolute masterpiece (yes, that’s sarcasm), the reality is there are a couple more important nuances worth mentioning. ⚠️ 1. SDK...