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Hi everyone,
For US campaigns optimized for the purchase event on Meta, what IPM and click-to-install rate do you typically see when running Lookalike (LAL) audiences for a subscription app? What ranges of IPM and CVR would you consider good vs. poor performance for this setup, and at what point would you feel confident scaling?
I’m trying to understand the benchmarks so I can determine whether this part of the funnel needs further optimization. From what I’m seeing in my app, some of my best-performing ads (from AND campaigns) have strong CTR, but the click-to-install rate is very low, under 20%, which results in a low IPM.
Hoping to get more views and experiences from others who have run similar setups.
For US campaigns optimized for the purchase event on Meta, what IPM and click-to-install rate do you typically see when running Lookalike (LAL) audiences for a subscription app? What ranges of IPM and CVR would you consider good vs. poor performance for this setup, and at what point would you feel confident scaling?
I’m trying to understand the benchmarks so I can determine whether this part of the funnel needs further optimization. From what I’m seeing in my app, some of my best-performing ads (from AND campaigns) have strong CTR, but the click-to-install rate is very low, under 20%, which results in a low IPM.
Hoping to get more views and experiences from others who have run similar setups.
