What creative formats work best on Moloco?

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Armish

Active Member
We’ve been testing banner ads and interstitial video ads so far, and videos have clearly outperformed banners. Have you seen any patterns around which video lengths or specific video formats tend to perform best?
Also, native video is delivering the lowest CPI for us, but spend remains low because inventory is limited. Has anyone found effective ways to scale native video volume without sacrificing performance?
 
@Armish, on your questions above, I cannot add to the native video dilemma. But for the video length, if you have short durations and long ones, that’s already the biggest win to check the pattern that Moloco will show to your very own specific app. 30 seconds was best for us, but don't consider that as a reference and also compare with other members that may participate in this thread.
 
I just upload native videos and they absorb all the spend with no issues! for me, they're also the best.
have you tried to upload native videos only?
 
davamosk said:
I just upload native videos and they absorb all the spend with no issues! for me, they're also the best.
have you tried to upload native videos only?
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That's what i want to try (Moloco does not recommend, saying the CACs will go up if I do native-only). Do you have specific video sizes that spend and perform in native? For now I've tested 1080x1920, 1920x1080 only.
 
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