TikTok X Appsflyer integration issues for agencies

[Haran Ros]

Hey,

One of the common things we face as an agency is that sometimes we need to add parameters to the appsflyer tracking link, and then we build the campaigns on the dsp / platform. this is a very common practice especially with advertisers who need to verify numbers on their crm.

with TT's AF integration, I don't have access to the link like i do with other traffic channels, preventing me from editing the link where i need to , and as such... preventing me from working with a major part of our clients (because i can add the parameters they require).

any ideas on how to work around this?

 

[davamosk]

I recommend using W2A campaigns where you have full flexibility for adding parameters.

ATM, mobile integrations with MMPs are "automatic" and you can't affect the parameters attached to the default links that the MMP creates.
Appstack is a really nice solution to run W2A everywhere and I'm pretty sure they will offer you the capacity of adding custom parameters

 

[Aadi9999]

Hey - we are having issues getting appsflyer to work with meta for custom events. Would you be able to help?

 

[davamosk]

Hey - we are having issues getting appsflyer to work with meta for custom events. Would you be able to help?

this is not related to this thread - please create a thread in the corresponding topic

 

[jayglabb]

^^Adding to what Dava mentioned earlier. W2A unlocks not only the tracking parameters but also capabilities to do signal engineering with a lot more flexibility. So essentially decide what event, combination of events or rules of events you want to optimize the campaigns for. There's currently two companies offering this afaik, audiencelab.ai and appstack.tech