Terrible US Performance on Meta

[growther]

Has anyone seeing really bad results on Meta today,for both IOS and Android?

 

[Grow&Tonic]

Hey @growther ! Nothing unusual on our end (Gaming/AEO/Android/US).
CTR is below average today, but CPMs are strong both today and yesterday.

 

[[DeC]]

Crazy bad performance and it looks like a Meta thing. Just read this from Marcus:

Something broke in Meta accounts on Feb 25th. Here's what I'm seeing: CPM was already climbing throughout the month across several accounts I advise. Then on the 25th: a sharp spike. Then a… | Marcus Burke | 90 comments

Something broke in Meta accounts on Feb 25th. Here's what I'm seeing: CPM was already climbing throughout the month across several accounts I advise. Then on the 25th: a sharp spike. Then a drop. Cost per conversion event exploded. Audience composition shifted toward 18-24 and 25-34...

www.linkedin.com

And I've seen the very same thing since yesterday and I was going crazy trying to understand the reason. In my case, it's iOS pretty much worldwide.

It's insane...

 

[Elephant1235]

Yes definitely was something broken for a couple of days, but everything came back to normal