Share your opinions on CTV!

[UA-Goblin]

Hi everyone!

I'm trying to gather peers insights regarding CTV. In particular, I'm wondering:

- Are you measuring incrementality? Is it incremental for you?
- What's the setup you recommend on the MMP (specially regarding attribution window on VTA)?
- Are you also using it for retargeting?
- What are the vendors that you recommend?
- Are you using tailored creatives, or just the same creatives you use for other channels?
- If you guys are doing it, what's the % vs your total budget?

Thanks to everyone that will take the time to answer!

 

[davamosk]

I have not run CTV but I know Moloco is offering that now