Retargeting - Non-game mobile app
- Thread starter Allezjb
- Start date
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I'm asking for both Android and iOS since our app is a cross-platform one! I've looked up but there's not much clear docs or any sharing about retargeting esp for apps. I'd appreciate if you share some approaches and criterias so I could justify some of my assumed audience groups. Moreover, any key notes for the set up on Meta/GG that differs Retargeting from acquiring new users campaigns?
Secondly, I'm curious about your experience about retargeting's performance is not better than prospecting. How come?
Secondly, I'm curious about your experience about retargeting's performance is not better than prospecting. How come?
davamosk
Administrator
It was basically worse than prospecting, due to audience size. Algorithms don't like working with small audiences, and you end up paying more on the CPM side, which results in a higher CPI/CPA in the end - which means retargeting isn't worth it.
Moreover, when you run prospecting for iOS, you're already doing some retargeting by default, since Meta can't have full visibility over the user pool due to iOS privacy limitations.
I recommend testing retargeting if your audience size is big enough, and always trying to target users who already show some kind of intent with your product (tutorial complete, first action, or something that makes it worth paying the extra difference on the CPM).
Moreover, when you run prospecting for iOS, you're already doing some retargeting by default, since Meta can't have full visibility over the user pool due to iOS privacy limitations.
I recommend testing retargeting if your audience size is big enough, and always trying to target users who already show some kind of intent with your product (tutorial complete, first action, or something that makes it worth paying the extra difference on the CPM).