Raise and lower budgets

[DuckLuk]

Hi everyone!

I wanted to ask you how you handle the deadlines for optimizing, lowering, and/or raising budgets weekly. In my case, we maintain strict control of the CAC, so if a campaign becomes more expensive in CAC, I have to lower the budget, and sometimes I "touch" it more than I would like in a week between creative optimizations and budget.
Do you have any method/framework that works for you so that the algorithm is not "damaged" and the campaigns do not worsen in performance with so much optimization?

Thanks!

 

[davamosk]

Campaigns in Google shouldn't suffer too much if you touch budgets once or twice a week (if and when these adjustments are not higher than 20-30%).

I don't recommend making daily adjustments in Google tho. It is a channel that needs more time to optimize for every change that you implement so if you change budgets or bids constantly, the campaign will end up tanking according to my experience.

I normally do weekly adjustments on bids, creatives and budgets and I never had crazy fluctuations in my campaigns following that frequency.

hope it helps!

 

[DuckLuk]

Campaigns in Google shouldn't suffer too much if you touch budgets once or twice a week (if and when these adjustments are not higher than 20-30%).

I don't recommend making daily adjustments in Google tho. It is a channel that needs more time to optimize for every change that you implement so if you change budgets or bids constantly, the campaign will end up tanking according to my experience.

I normally do weekly adjustments on bids, creatives and budgets and I never had crazy fluctuations in my campaigns following that frequency.

hope it helps!

Amazing, I'll take it! Thanks