Playable ads in Meta - Do they work?

[elitchka]

Hello

We're thinking of starting testing playable creatives in Meta for an iGaming app and we're wondering if anyone has seen success with these?
Is it worth investing into this specifically for this ad network?

Any tips and feedback are welcomed.

Thanks

 

[davamosk]

never tested them but Matej Lancaric has some articles about that!