ODM + ICM - The definitive list of requisites to run this sh***

Put On Your Mask
davamosk said:
no, you just play with probabilistic (same as Meta)
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Probabilistic on Meta (via AEM) is available user-level though in the MMPs (since they launched that maybe 1.5 years ago i think?) But just wanted to double-check if any user-level Google UAC iOS info could be made available in MMPs (numbers beyond ATT opt in). Thanks :D
 
Meta’s AEM data reaches MMPs at install level but it’s Meta-attributed, not IDFA-deterministic (that's what i meant). For Google UAC iOS there’s no equivalent: non-ATT users are only available aggregated (SKAN/ODM/modeled conversions via the Google Ads API), not user-level in the MMP.
 
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