Moloco / Appsflyer click discrepancy

[Armish]

Anyone running Moloco + AppsFlyer?
I’m seeing a huge click discrepancy: AppsFlyer reports way more clicks than Moloco (sometimes almost 10x higher)
Moloco says it’s because AutoStore + SKOverlay clicks are counted in AppsFlyer but not in Moloco. Not sure that alone explains such a big gap.
Has anyone seen this before?

• Could duplicate click logs be the reason?
• Can this affect attribution?
• Organic seems stable during Moloco on/off tests, so no obvious cannibalization.

 

[davamosk]

Good call - I have the same thing in in one accounts and I don't see a negative effect on attribution so far either.
I do see exact numbers when using Adjust tho so I'd ask Appsflyer before asking Moloco. DSPs are experts forcing clicks so I'm sure they are sending more than they should.