J Jack811 Active Member Sep 16, 2026 #1 Has anyone here tested Lifetime Budget for a subscription app on Meta Ads? I’ve mostly been using daily budgets, so I’m curious about the actual use case for Lifetime Budget, especially for subscription-based apps.
Has anyone here tested Lifetime Budget for a subscription app on Meta Ads? I’ve mostly been using daily budgets, so I’m curious about the actual use case for Lifetime Budget, especially for subscription-based apps.
davamosk Administrator Sep 17, 2026 #2 I've audited some accounts doing this because they said the distribution was better, but I've never seen it as a common practice, and more importantly, I've never seen it have a major effect on performance
I've audited some accounts doing this because they said the distribution was better, but I've never seen it as a common practice, and more importantly, I've never seen it have a major effect on performance
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