How should i gather ads in an ad set?

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longshere

Active Member
How should i gather ads in an ad set?
Put ads in the same theme in one ad set or we can mix different themes/angles in 1 ad set?
in the picture below, if we combine the reach of 2 ads, it results in 152,136 instead of 138,315 --> so can we confirm that 13,821 the both of the ads?
1792742732944.png
 
The structure of your campaigns depends a lot on your budget capacity. The more granular you want to go, the more money per day you will need as you need a minimum budget per day to exit the learning phase and feed the ML with enough signals. And yes your deduction is correct.

Meta’s total reach is deduplicated, so someone who saw both ads only counts once:
  • Ad 1 + Ad 2 = 99,635 + 52,501 = 152,136
  • Actual combined reach = 138,315
  • Difference = 13,821 people who saw both ads (the overlap)
 
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