Does Applovin require app to app data in the MMP before starting?

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elitchka

Active Member
Hi everyone,

We're looking to start Applovin, and someone mentioned that the platform specifically mentions they need to read app to app data in the MMP before starting in order to optimize faster.
We're running web to app campaigns in Paid Social, but apparently that would not be enough or outside the scope of what they algo needs.

Could you please shed some light here?
Has anyone started Applovin with a smaller amount of app to app data existing vs lots of historical data? And if so what results/advice could you share?

Thank you!
 
You 100% need the MMP for app campaigns but you don't necessarily need historical app campaigns as you can share organic conversions too and that's enough to start a campaign.

I have recently started with €500/day (the minimum) in a fresh account and results are good.
 
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