Demand Gen campaign optimization

[DuckLuk]

Hi everyone!

I have this DemandGen campaign active. Just one ad set with these 4 ads. (100€ daily) I know that's a low budget but I'm testing some things

Based on the spend, there would already be 2 clear winners, but lately the ads where Google has allocated less budget have been limited by policies (fintech market).

My question is, with these numbers, should I create another ad set for the "winners" and see if Google invests more in the "losers," or should I look at more data?

Thanks!

 

[davamosk]

I do see two winners there only as the third one has a much higher cost per action while spend is similar. I'd check the sizes of the winners first and if you're missing some formats, I would add them first.

Adding more than 1 ad group with €100/day is not effective in Google IMO, I would definitely keep rotating the losers by new concepts instead of starting new ad groups (unless the USPs of the banners are completely different)

 

[DuckLuk]

I do see two winners there only as the third one has a much higher cost per action while spend is similar. I'd check the sizes of the winners first and if you're missing some formats, I would add them first.

Adding more than 1 ad group with €100/day is not effective in Google IMO, I would definitely keep rotating the losers by new concepts instead of starting new ad groups (unless the USPs of the banners are completely different)

Thanks man, I appreciate your insights. I'll apply and keep analyzing it.

 

[UA-Goblin]

I do see two winners there only as the third one has a much higher cost per action while spend is similar. I'd check the sizes of the winners first and if you're missing some formats, I would add them first.

Adding more than 1 ad group with €100/day is not effective in Google IMO, I would definitely keep rotating the losers by new concepts instead of starting new ad groups (unless the USPs of the banners are completely different)

100% this

Google algo is stubborn and needs relatively more time/spend than other channels. Also, two of your "losers" have a considerably lower spend - they might get better than your actual "winners" once they gather more impressions.

 

[DuckLuk]

100% this

Google algo is stubborn and needs relatively more time/spend than other channels. Also, two of your "losers" have a considerably lower spend - they might get better than your actual "winners" once they gather more impressions.

Thank you!