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Hi guys,
I'm currently running AppLovin for my subscription app and would love to hear about your experience with this network. My ROAS campaigns are bringing in mostly yearly subscribers, but at a very high CPP, and performance tends to gradually decline after the learning phase. I’ve tested a lot of creatives and noticed that AppLovin seems to have a very different creative preference compared to Meta Platforms and TikTok.
I'm wondering whether switching to CPP or CPA campaigns would make more sense to get better control over the subscription mix plan and cost (weekly trials vs yearly plans).
Has anyone here tested different campaign types on AppLovin for subscription apps?
Also curious how you optimize creative for this network.
Would love to hear what has worked best for you.
I'm currently running AppLovin for my subscription app and would love to hear about your experience with this network. My ROAS campaigns are bringing in mostly yearly subscribers, but at a very high CPP, and performance tends to gradually decline after the learning phase. I’ve tested a lot of creatives and noticed that AppLovin seems to have a very different creative preference compared to Meta Platforms and TikTok.
I'm wondering whether switching to CPP or CPA campaigns would make more sense to get better control over the subscription mix plan and cost (weekly trials vs yearly plans).
Has anyone here tested different campaign types on AppLovin for subscription apps?
Also curious how you optimize creative for this network.
Would love to hear what has worked best for you.