$500 monthly budget for engagement

[babyyoda]

I’m working on a side project to help a friend increase engagement and follower count on Instagram (the primary goal is to improve the account's 'social proof').

The budget is limited to $500 per month, and the account currently shares organic posts once or twice a week.

Given the small budget, how would you set up the campaigns?

1. Would you focus solely on boosting existing posts?
2. Or would you set up a dedicated engagement campaign specifically designed to gain followers?

If you recommend a dedicated campaign:

• How many creatives would you run simultaneously?
• Which formats perform best for this budget - Statics, Reels, or Carousels?

I don’t have much experience with this specific goal or budget size, so any tips or insights would be greatly appreciated!

 

[davamosk]

Hard one with such a small budget - I'd go with boosting different organic posts until seeing which concept and angle resonates better with my follower base.

I also recommend boosting organic tweets and then redirect people to Instagram - tweet readers normally engage better with the content