Recent content by justauser

At this level of spend (or even $300/day) how do you test creatives? With only 1 ad set your historical "winner" is getting all the spend.

But how are they going to lose spend if I'm scaling? It seems to be the formula work is spend is pretty stable.

I stumbled upon this post: https://www.linkedin.com/posts/svenjuergens_calculate-your-ad-decay-rate-before-fatigue-activity-7429903132748308480-ga35 Calculate your ad's decay rate with one Excel formula: =1-(current_spend/peak_spend)^(1/days_since_peak) It feels smart but how do you do this if...