Recent content by growthunlocked

Have a new client who is looking for more validation that iOS is underattributed: Context: -App is in niche category with low brand awareness, subscription -Running 100% of media spend on Meta iOS (around $800/day), using AEM -In MMP (appsflyer), around 30% of total installs (+ events) are...

Probabilistic on Meta (via AEM) is available user-level though in the MMPs (since they launched that maybe 1.5 years ago i think?) But just wanted to double-check if any user-level Google UAC iOS info could be made available in MMPs (numbers beyond ATT opt in). Thanks :D

Haven't been on UAC iOS in quite some time so this new measurement is new to me...does this enable user-level attribution info available in MMPs? Or still required to use aggregated data within Google Ads?

Another "best practice" from Applovin guys is to add new creatives to just one BAU campaign. However I'm having a tough time getting any new creative sets to spend (we have a high volume of creative over 100/week), and nothing has picked up in about a month. Are you guys testing inside BAU...