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Just launched an Apple Search Ads campaign for a weight loss tracker app with a $100/day budget.
Performance has been super rough so far. I can't even get the campaign to spend the full budget unless I push bids close to $10.
Am I missing something obvious, or is the Health & Fitness category just insanely competitive right now?
How would you guys start an ASA campaign & evaluate it?
Performance has been super rough so far. I can't even get the campaign to spend the full budget unless I push bids close to $10.
Am I missing something obvious, or is the Health & Fitness category just insanely competitive right now?
How would you guys start an ASA campaign & evaluate it?