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Hi guys,
I came across an article by Lucas Moscon about assigning a value to the Start Trial event and using it for a Value Optimization (VO) campaign. Here is the link:
appstack-library.notion.site
I’m curious about how the algorithm actually behaves in this setup. If we assign the same fixed value to every Start Trial event, wouldn’t Meta still treat all trial starts more or less equally?
Has anyone tested this approach before? Would love to hear how it performed compared with using a fixed value.
I came across an article by Lucas Moscon about assigning a value to the Start Trial event and using it for a Value Optimization (VO) campaign. Here is the link:
How to optimize ROAS campaigns for apps with free trials on Meta Ads | Notion
Things to know before starting
appstack-library.notion.site
I’m curious about how the algorithm actually behaves in this setup. If we assign the same fixed value to every Start Trial event, wouldn’t Meta still treat all trial starts more or less equally?
Has anyone tested this approach before? Would love to hear how it performed compared with using a fixed value.