Best Android App UA Channels Besides Google Ads?

[Rehan Naveen Perera]

Hey everyone,

We're currently running Google App Campaigns optimized for trial starts. One challenge we're facing is that despite investing in video creatives and wanting to scale video-led acquisition, our text assets consistently outperform videos across almost all ad groups. As a result, Google is allocating the majority of spend to text-based placements, limiting the reach and impact of our video creatives.

We're exploring additional user acquisition channels and would love to hear what has worked for others. Which platforms have been effective for scaling Android apps while maintaining good user quality and efficient acquisition costs?

Thanks in advance!

 

[davamosk]

in my experience, search quality is always better than youtube or display network so you should see a better CPA there.
If you want to push youtube only, you can talk to your account rep and ask him/her to enable youtube-only campaigns (yes, that option exists but it can be only enabled by the account rep)