Bad Performance on Meta Today

[growther]

Hey guys,

Does anyone see really high cpm and cpa on Meta campaigns today. I saw that many clients complain about today's meta performance, so wondering is it same for you as well

 

[Jack811]

I do feel that Meta is spending much more slowly today. However, only one account is spending significantly less — around 1/10 of the budget — while the other accounts are still spending, just at a much slower pace.

 

[davamosk]

the guy is complaining after spending $50 which is very low to really see if there's an issue. I have access to a big account with one campaign spending 30k/day and I didn't see any drop in performance yesterday

 

[Jack811]

I got 0 new conversion in 1 ads account since the beginning of Sep. Don't even know what happens, everything was so normal & suddenly 0 for the last 3 days. Do you guys see anything that abnormal since then? @davamosk , @growther

 

[davamosk]

That's crazy - are you sure you didn't update any SDK related to tracking? any update?

 

[Jack811]

We implemented CAPI through RevenueCat on August 27. Everything looked normal at first, and we didn’t see any noticeable impact immediately after the implementation. The changes only started to become apparent around the beginning of September.

Shortly after that, we noticed something unusual when the performance suddenly dropped to zero, so we decided to stop the CAPI. However, even after disabling CAPI, the performance remained worse than before.

 

[davamosk]

you passed from MMP to CAPI? I had an issue with RC integration and iOS - RC does NOT send IDFV and IP by default to Meta, so they can't properly use the events for iOS campaigns.

I had to go RC-MMP-Meta instead as the MMP sends these parameter by default when integrating Meta

 

[Jack811]

We send the events from RC to Meta CAPI through a middleware server. We might run into the same issue as you, but we haven’t used CAPI events for campaign optimization yet.

For now, we had to launch a brand-new campaign with the same settings because the old one doesn't drive any purchase anymore. It took about a day for the new campaign to start working, and we’re now seeing new purchases coming in again. Pretty weird.