Anyone have any DSPs they particularly like (or don't)

[growthacronyms]

Given everyone is repackaging the same inventory, I struggle to identify any differentiation between platforms without actually running a test. We have some limitations that actually make having a strong DSP partner interesting (in addition to going direct) and would love to know if anyone has any recs or ones to stay clear of

 

[davamosk]

We have consolidated our DSPs into Applovin and Moloco, and since then we have seen a remarkable improvement in the CACs so I recommend sticking with just 1 or 2 max (in our case, we picked the ones that gave us more transparency, clarity, and flexibility to implement different A/B tests in our campaigns)