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Hi everyone, I’m setting up W2A campaign in Google Ads and I’m trying to decide between two possible flows for mobile users. Option 1 If the app is installed > deep link to the app If the app is not installed > send the user to the App Store / Google Play Option 2 If the app is installed >...

Hi, thanks for your insights totally makes sense. We’re also planning to move towards direct store redirection to reduce the drop-off. Our main challenge right now is specifically with catalog ads. We haven’t yet figured out how to properly implement direct store redirection (or deeplink-based...

Hi everyone, We have W2A campaigns on the TikTok side. We connected app data to the TikTok pixel via the Adjust TikTok Web network. In these campaigns, the CR of users who land directly on the web is extremely low. We initially thought this was because users were switching to the app, but the...