Recent content by davamosk

Then maybe @UA-Goblin ??

This has been flagged this week as well on this thread by @growther I think you can discuss via DM to see if you find common patterns - I have not seen any major drop in any of my accounts.

I have never heard of them 😅 is this for subscription apps or gaming?

I am using this approach in Moloco and it's working well. I haven't use ROAS for trial value but I have used trial_qualifier events and there is a significant improvement in quality (although CPA can be too high to compensate sometimes)

when I find a winning, I just increase the budget where the winner is and if that winner absorbs the budget, I move the others to a new ad group, but never the winner. For higher spend levels, I normally see Meta automatically replacing winners over time once I start uploading other potential...

Hey folks, This is a thread to update you about 2 upcoming features: 1. I am setting up a weekly digest so you can see the latest topics we have discussed and participate in case you missed any! 2. One "reactivation" email will be send for users who have been inactive for 7 days - just to...

If a new creative is good enough, it takes the first positions quickly so you don't even need to turn off older creatives but you need a lot of volume as this winning assets take 24-48h max in starting to absorb spend so if they don't, it means you will still depend on older performers. This...

you passed from MMP to CAPI? I had an issue with RC integration and iOS - RC does NOT send IDFV and IP by default to Meta, so they can't properly use the events for iOS campaigns. I had to go RC-MMP-Meta instead as the MMP sends these parameter by default when integrating Meta

Last week, I talked with Google about CSLs in Google Ads and you need to keep in mind that CSLs only apply to Display Network inventory. Neither Search, nor YouTube users will land on the CSL so around 50% of your traffic will still go to the default page. Keep in mind that when analyzing the...

That's crazy - are you sure you didn't update any SDK related to tracking? any update?

the guy is complaining after spending $50 which is very low to really see if there's an issue. I have access to a big account with one campaign spending 30k/day and I didn't see any drop in performance yesterday

I think it's a good strategy tbh and ofc it will impact delivery and performance. You shouldn't get traffic in AN if you enable that.

web-to-app or EAC are both working with CAPI :) If you meant working with a S2S connection instead of the usual MMP setup, that has also worked well for me!

I have news - Google is now forcing you to label the assets when uploading them!

Underreporting with AEM is normal and expected, and you're surely missing conversions because Meta doesn't track view-through conversions under AEM (same limitation ASC has too). There's no way to fully close that gap. What most apps are running now is EAC campaigns using Appstack (or...