Recent content by bigsky

Thank, @davamosk! For the probablistic attribution setting, is this the correct toggle?

Thanks, @davamosk and @Elephant1235 for sharing your thoughts and experience!

I think this would be a relevant thread to ask - is the only way to create an ADC campaign in TikTok is by, going to your MMP (AppsFlyer in this case), and setting Aggregated Advanced Privacy to OFF and Advanced Data Sharing to ON?

I've tried various W2A campaigns on Meta across several D2C apps without much success. Wonder if it's one of those tactics that works great in certain verticals and struggles in others? Or if I'm just missing something? I'd love to find a W2A strategy that works...maybe the heart of W2A is LTV...

Deleting an inactive dataset is worth looking into -- thanks!

@davamosk or @Jack811 have either of you run into a scenario where you go to create a new web data set in Meta in order to create the token needed for the AF OneLink for W2A, but the web option is grayed out? Do either of you know how to troubleshoot this?

Do you have a POV on using a 7 day click attribution window in the ad set vs. a 1 day click attribution window to achieve the 10 results per day? Assuming a 1 day click will drive the algorithm to find more users with higher intent, but a 7 day click could help with the learning phase...