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Most playable guidance comes from gaming. For those who’ve designed playables for non-gaming subscription apps for Applovin campaign, what pratice & flow works best (hook, interaction, payoff, end card), and what did you change from the gaming playbook? Examples welcome. Thanks!

I'm currently using Value Rules to reduce wasted ad spend across different age groups. I've noticed that only one specific age group consistently generates purchases at a good CPA, while the others spend budget without delivering meaningful results. Once a campaign reaches around 10 purchases...

Do you also use Meta's ad relevance diagnostics to make better decisions when evaluating performance?

and for campaigns that aren’t performing well in Week 1 and aren’t driving enough conversions, would you recommend letting them run until they reach 30+ conversions before making any changes, or testing new creatives right away?

Do ROAS campaigns tend to perform well for subscription apps?

Lately I got this thinking for SRN: Upper-funnel events (trials) hit 50/week easily. However, I never see that the campaign become more stable, or CPA got better after hitting the number. Purchases cost more and take longer, I barely got 10 in a week. Some campaign become less volatile after...

Yes, it is a web sale campaign. This is super weird, I must say

Yes, I’m currently testing the new creatives. Do you think W2A and AEM learn and deliver differently? I’m asking because we’re seeing a noticeable difference in age distribution between the two campaign types. In our case, W2A seems to skew more toward younger audiences compared with AEM with...

As I’m running a new account for my new app, I’ve noticed that Meta keeps allocating a significant portion of the budget to unprofitable age groups, placements, and delivery times. Since I can create Value Rules to decrease the bid for specific age ranges and placements, I’ve run into a couple...

Has anyone here tested Lifetime Budget for a subscription app on Meta Ads? I’ve mostly been using daily budgets, so I’m curious about the actual use case for Lifetime Budget, especially for subscription-based apps.

Thanks a lot for your insights @davamosk @WanaC 💪

Hi guys, I came across an article by Lucas Moscon about assigning a value to the Start Trial event and using it for a Value Optimization (VO) campaign. Here is the link...

Okay, so once you find a new winning creative, do you usually scale it vertically by increasing the budget of the ad set that contains it, or do you duplicate that campaign/ad set into a new campaign with a relatively low daily budget? Also, how would you approach this at a much higher spend...

Hi @davamosk, how does an ad group behave when you keep all the creatives within the same ad group? Does a new winning creative automatically start taking most of the impressions, or do you need to turn off the older, fatigued ads first? I tried this approach once, but the ad group basically...

We send the events from RC to Meta CAPI through a middleware server. We might run into the same issue as you, but we haven’t used CAPI events for campaign optimization yet. For now, we had to launch a brand-new campaign with the same settings because the old one doesn't drive any purchase...

We implemented CAPI through RevenueCat on August 27. Everything looked normal at first, and we didn’t see any noticeable impact immediately after the implementation. The changes only started to become apparent around the beginning of September. Shortly after that, we noticed something unusual...

I got 0 new conversion in 1 ads account since the beginning of Sep. Don't even know what happens, everything was so normal & suddenly 0 for the last 3 days. Do you guys see anything that abnormal since then? @davamosk , @growther

I do feel that Meta is spending much more slowly today. However, only one account is spending significantly less — around 1/10 of the budget — while the other accounts are still spending, just at a much slower pace.

Hi davamosk, my team has already implemented a CAPI flow from RevenueCat to Meta Ads. The impact on CPA (Purchase) is still inconclusive, as our product team is currently running a price A/B test, so we suspect that this may also be affecting our conversion rate. However, after implementing...

Love it, thank you davamosk