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    Ad Decay Rate to calculate ad fatigue

    I stumbled upon this post: https://www.linkedin.com/posts/svenjuergens_calculate-your-ad-decay-rate-before-fatigue-activity-7429903132748308480-ga35 Calculate your ad's decay rate with one Excel formula: =1-(current_spend/peak_spend)^(1/days_since_peak) It feels smart but how do you do this if...
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