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Thanks for the reply - the main reason I am looking at testing it is the performance of newly launched ads / campaigns. They have really low click to install rates (<1%) compared to any ads or campaigns that have been running for a while. Which had never been an issue in the past. I wonder if...

Is anyone familiar with how ticking or not ticking this box impacts Meta iOS campaigns? I noticed when unticked there is no iOS campaign limit. I usually leave it ticked on - but then use Meta AEM for attribution rather than SKAN. I am concerned that this is giving conflicting signals. I...