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thanks! Super helpful. Two additional qs if you have time - What would consider a lot? We do about 10 concepts a week with a few hook variations each (30 or so videos). - And for Option 1, do you get consolidate once you have winners? Ie. Sets 1,2, and 3 out of 10 all work - do you add them...

Curious if anyone has framework for testing on AppLovin specifically. I’m a non gaming app that drives material volume on AppLovin but with creative sets (10 possible end cards / 10 possible videos etc) I don’t have any sense of the best way structure them. Currently we will test new...