Any folks running Affiliate marketing through Impact? (formerly Impact Radius)

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davamosk

davamosk

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I'm pretty alone in this channel and so far I didn't find anyone else who's running this channel in my closest network.

I'd like to share some insights/experiences if something is running it!
 
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davamosk said:
I'm pretty alone in this channel and so far I didn't find anyone else who's running this channel in my closest network.

I'd like to share some insights/experiences if something is running it!
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In my past life I did - not in my current role though. Are you working with individual publishers / media buyers?
 
I run everything there and the performance is pretty good! I was a bit surprised that it's not that popular to run affiliate marketing for apps but now I feel that it's like a really nice opportunity that nobody is taking
 
davamosk said:
I'm pretty alone in this channel and so far I didn't find anyone else who's running this channel in my closest network.

I'd like to share some insights/experiences if something is running it!
Click to expand...
Careful with anything coming from affiliate sources to apps. There's a lot of attribution stealers out there - if you don't know exactly what's behind and/or you're not measuring incrementality, stay away from it. I have been on the other side of the table and know pretty well what happens there!
 
We work with a MMM model to measure incrementality and it really happens - obviously, we just work with "healthy" partners, not random ones
 
Havnt worked with that Plattform. Worked a lot with casino and dating affiliates. 90% is scam/crap/fraud/garbage/stolen traffic. Free headaches included.

Have bad exp with other platforms like Awin/Adcell in that vertical. When it comes to affiliate I work directly with some big ones.
 
1st and last warning - One more content spamming and the user will be deleted.
I used to work with Impact, and while the platform itself is fine, I always felt they lacked enough strong campaigns to make it really exciting from an affiliate side. A lot of the inventory just didn’t feel competitive enough, especially if you already know what good direct or in-house deals look like.

That’s honestly why we’ve been pushing our own network harder. At CPI Cash we have a bunch of in-house and direct products, so for us it’s been much easier to offer campaigns that affiliates can actually scale with confidence. Better control, better communication, and usually a lot more flexibility when it comes to testing and payouts.

I agree that affiliate for apps is still a very underused channel. Most people either ignore it or only think about the low-quality side, but with the right setup and the right partners it can work really well.
 
cpicash said:
I used to work with Impact, and while the platform itself is fine, I always felt they lacked enough strong campaigns to make it really exciting from an affiliate side. A lot of the inventory just didn’t feel competitive enough, especially if you already know what good direct or in-house deals look like.

That’s honestly why we’ve been pushing our own network harder. At CPI Cash we have a bunch of in-house and direct products, so for us it’s been much easier to offer campaigns that affiliates can actually scale with confidence. Better control, better communication, and usually a lot more flexibility when it comes to testing and payouts.

I agree that affiliate for apps is still a very underused channel. Most people either ignore it or only think about the low-quality side, but with the right setup and the right partners it can work really well.
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Seems like you forget to mark your post as "Advertisement" lol didnt know that this is allowed @davamosk
 
It is not allowed - that profile has been warned already.
btw, thanks for flagging because i warned it but I didn't put the pubic warning in the post. Now you can see the warning I believe :)
 
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