Recent content by WanaC

When using a deeplink embedded in a CPP (and not directly in the URL or asa a parameter on the network side), a high % of users won't get the deeplink at all: it only applies to the users who click on the "open" button from the store. If they close the store while it downloads then open from the...

The risk/reward balance is real, you pinpointed at 2 potential caveats that are important to acnowledge Done right, I've seen tweaking conversion data give a substantial return improvement. But I've also seen (and been part) of several cases where either it wasn't big enough for the effort...

do NOT use 1d view through for ASA or any search channel...

I tried to go around it: -asking Google about beta -forcing CPP parameters in various places -having it hardcoded by the MMP directly And nothing sticked. It isn't very surprising really. Google never understood nor have much interest in anything related to the AppStore. Unclear their team even...

agree with cabrapp, "KISS"! The question itself is an ironic one: the most "clever" way is rather to not use SKAN at all... Somewhat useful as a secondary proxy to check attribution through another lense, but that's pretty much it

do the free tiers or searchadscom & splitmetrics include the "AI"? (which isn't AI, it's machine learning, "if this then that", but OK fine) Another option is Catchbase by Phiture, but that's for larger accounts

I don't know if that will change, but no EU so far for ODM/ICM. The w2a campaigns give the benefit of being able to choose placements properly (search with keywords, youtube, display, leadgen/pmax) with a number of options such as device or bid modifiers that UAC doesn't give. Some run there on...