Recent content by MikeSharp

In which ways are y’all using SKAN? Anyone found a way to extract actual value out of it or any “creative” ways of using it? (Not sure if this post belongs in this thread, but it also doesn’t just impact ASA 🤷‍♂️)

Out of curiosity what category was the app? I heard mixed experiences, on a midcore game (sports) it had apparently results good enough that when turned off from the mix of several channels there was a drop (not very scientific, I know, this isn’t 1st hand experience). Also this was in a T1...

EAC is a clever branding phrase for web campaigns that get conversion feedback based on in app signals matched to fbclid/gclid (and possibly other identifiers). I’ve seen various names for this workaround that gives more levers of control vs mostly automated app promo, which can indeed result in...