Recent content by jayglabb

We're running a study atm trying to capture and meassure the true cannibalisation. We turned off all UA on a geo, got the organic baseline. Now Meta is on, and in about a week we turn Applovin on again. I'll report learnings here but we do expect to see a lot of the attributions from Meta get...

Summarized quite nicely here already. Easiest way to get it running is with dedicated tools like auidencelab.ai or appstack. Audiencelab has been more popular among mobile gaming, Appstack among apps. Seen some mixed results with MMPs, as they are not built specifically for this purpose

Yes, it is! It was actually also discussed here: https://growthsociety.co/threads/tiktok-x-appsflyer-integration-issues-for-agencies.12/ You can use web2app setup, and use events API to send the postbacks back to Tiktok.

^^Adding to what Dava mentioned earlier. W2A unlocks not only the tracking parameters but also capabilities to do signal engineering with a lot more flexibility. So essentially decide what event, combination of events or rules of events you want to optimize the campaigns for. There's currently...

Pretty cool one. Not from LinkedIn but worth listing here imo https://careers.wbd.com/global/en/job/R000102708/Manager-ASO-Storefront-Operations